Edna De Saro: Spiritually, Physically and Financially Fit

Edna De Saro is the senior vice president and marketing director for Lone Star National Bank. She is a Valley native who has spent her career climbing the ranks of one of South Texas’ hallmark financial institutions. Her womanhood is especially important to remember this May as we celebrate the challenges that not just she, but all women, have overcome as well as those that they continue to conquer.
Edna de Saro

Edna De Saro Spiritually, Physically and Financially Fit

Edna grew up as an only child in a home with parents who gave her the love and guidance that carved her to be the person she is today. Her father, she proudly says, “taught me to be strong, independent and to have a heart as big and warm as the sun,” while her mother taught her “discipline, perseverance and the true meaning of unconditional love.” As a child, Edna recalls always being one to color outside the lines—she was outspoken, the peacemaker of the group and inquisitive beyond measure. But it wasn’t just having these qualities that she believes really gave her the drive to get where she is today. She credits drawing inspiration from her parents who did every single thing they could to ensure that she could have a life they could only dream of when growing up. It was that attitude that made her understand, from a very young age, that she had to earn an education and prepare herself for a better future. And so she did.

Edna became the first person in her family to graduate from college. Walking up the steps to receive her diploma, she says, was one of the proudest moments of her life. She knew her parents were looking on with a pride that was unrivaled; the fruits of their labor had finally blossomed. Edna highlights the importance of education when describing how it gave her the opportunity to turn back and provide for her mother when she needed her.

One of the last conversations I had with my father before he passed was about his request that I always look over my mother. I remember that day like it was yesterday. He and I had such an intimate and beautiful connection talking about my mother…the love of his life. I looked at him straight in the eyes and assured him that I would always be by her side and protect her.

And she has kept that promise, in fact, just recently she relates what she describes as being one of the proudest moments of her life, being able to buy her mother a new car.

“I still remember the look on her face when I drove up with her new car. I had a big bow on the car and the expression on her face was priceless. I remember growing up and daydreaming of having an opportunity to do something like that for her, and when it came true, I think I enjoyed it more than she enjoyed receiving the gift. It all made sense to me.”

In her professional life Edna has achieved a great number of accomplishments. But when asked about which she considers the most significant, she interestingly pointed to the creation of the bank mascot for Lone Star National Bank, Cowboy Cash.

“Cowboy Cash was an inspiration that stemmed from the importance of teaching children about the importance of financial literacy. Cowboy Cash was designed to be a symbol of financial health for children with the purpose of helping educate them about the importance of saving.”

Every year Cowboy Cash visits with tens of thousands of students across South Texas. I am so proud to have worked on a project that will forever be part of the brand of such a remarkable company that believes in the importance of social responsibility.

For the final few questions, we asked Edna for a few words of advice.

To women who are seeking to be financially fit, she says: It is never too early to start saving for your retirement. Protect and insure those whom you care about such as your parents and children. Learn to live within your means. Find ways to reward yourself with experiences throughout the years such as traveling. Spend your money on experiences and not material items. Experiences are what will live in your heart forever.

As for staying healthy, she offers what she has learned over the years: I maintain a healthy lifestyle by staying active, sleeping well, eating healthy and having a strong mind. It is easy to forget about exercising when you have a busy schedule, but we must make time for our bodies. Sleeping is something important because it gives our bodies time to restore. Eating healthy can also be challenging when you are always on the run, but what we put in our bodies has a tremendous impact on our overall health. They don’t call it “beauty sleep” just for nothing. And we can’t underestimate the power of the mind. Having a positive attitude will always give you a better perspective when facing life’s challenges every day.

By Andres Portillo