Ethical and cruelty-free beauty brands are finally hitting the mainstream thanks to millennials and eco-conscience buyers. Now it is much easier to find brands that enhance your natural beauty but don’t leave you guilt-ridden or negatively impact the environment.

It’s our hope that this movement will inspire everyone to seek out products that don’t utilize animal testing. That, unfortunately, is the ugly side of the beauty industry that brands or brand ambassadors don’t want us to know about. Here, at Healthy Magazine, we wholeheartedly support companies that don’t practice animal cruelty.

After much research from our experts, we can confidently say we’ve found products that we are proud to add to our beauty arsenal. They are cruelty-free and vegan-friendly makeup brands that use natural ingredients and vetted sources. Some of what you’ll find in our curated list are completely vegan. All are vegan-friendly for those who aim to avoid all animal products. Each of them will leave you feeling beautiful.

These are everyday products that fit every budget.

100% Pure

is an organic fruit-dyed makeup. Eye shadows cost about $20.00. Tinted moisturizer requires a little investment at about $47.00. Its products are formulated with naturally occurring vitamins, high-performing antioxidants, and essential oils. The company’s goal is to create the purest and most organic products on cosmetic shelves. They offer everything from skincare to soaps to shampoos and conditioners. They truly are your one-stop company for all things beauty.


is an affordable makeup line that uses only natural ingredients. Lip tint costs an affordable $5.00 and foundation comes in at about $18.00. Its products are also gluten-free. Pacifica is known as one of the most innovative companies in the beauty market. They use recyclable packaging and components and every product is free of phthalates, parabens, sulfates, and other potentially harmful ingredients.

E.l.f Cosmetics

Eyeliner checks in at $2.00 and a 19-piece brush set costs only $50.00. e.l.f. is great for all ages and all beauty consumers. It’s affordable beauty that fits every budget. They have formed a partnership with PETA in the Caring Consumer Project and they support the Humane Society of the U.S. What’s not to love about that?


is an acne-safe mineral makeup line that’s also gluten-free. Its anti-blemish powder sells for $18.50 and the acne-safe tinted SPF sunblock is $44.00. If your skin is acne-prone, you’ll adore PRIIA’s mineral makeup line. The full line is also perfect for people with sensitive skin.

Love Goodly

is a vegan beauty subscription box that starts at $29.95 per box. Its products are cruelty-free, vegan, organic, and eco-friendly. Its mission is to help you discover natural, non-toxic, and vegan beauty products.

You can pick and choose which products will work best for you and adjust as necessary.

By Laura Rubio

Website | + posts